Dr Rajibul Hasan, Marketing Researcher

Diffusing the Knowledge of Artificial Intelligence (AI) and Consumer Behavior

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Applying AI for social good | McKinsey

Source: Applying AI for social good | McKinsey

Posted December 6th, 2018.

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The Digital Marketer’s Guide to AI for Social Media

leverage, and how to separate real innovative technology from those using AI as a marketing buzzword.

Source: The Digital Marketer’s Guide to AI for Social Media

Posted December 5th, 2018.

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The benefits of using AI – YouTube

Posted November 25th, 2018.

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AI in Marketing – Taking AIM on 2019

Ad-man and AI consultant Daniel Winterstein reveals what an AI thinks the biggest trends are for AI in Marketing, based on existing patterns. He then overlays these findings with human insight to predict any breaking changes we might expect to see in 2019. What does the data think? In […]

Posted November 25th, 2018.

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Vidéos en ligne : une addiction orchestrée analysis by Dr Rajibul Hasan

Source: Vidéos en ligne : une addiction orchestrée

Posted November 21st, 2018.

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Online Videos: a well-orchestrated addiction analysis by Dr Rajibul Hasan

Source: Online Videos: a well-orchestrated addiction

Posted November 21st, 2018.

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McDonald’s being sued for marketing Happy Meals to kids

McDonald’s in Canada is being sued for marketing Happy Meals to children under 13. (iStock) McDonald’s in Canada is being sued for allegedly advertising Happy Meals to children. Justice Pierre-C. Gagnon of the Quebec Superior Court authorized the suit Wednesday, which is being overseen by Montreal lawyer Joey Zukran, […]

Posted November 18th, 2018.

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How Cluster Analysis Can Help Marketers Create Content That Converts

Ready or not, the artificial intelligence revolution is here and marketers who have embraced it have a serious competitive edge. One of the most exciting applications is the ability to gain insights into aspects of content performance that previously were the domain of the “creative genius.” Today, our company […]

Posted November 18th, 2018.

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Word-Of-Mouth Marketing: 7 Rules For Creating Conversation

 

“Data show that 50% of consumer purchases are influenced by word-of-mouth, and 91% of all business-to-business sales are. Yet it’s rare for companies to have a word-of-mouth marketing strategy. That’s according to Jay Baer and Daniel Lemin, the authors of ” Talk Triggers : The Complete Guide to Creating […]

Posted November 18th, 2018.

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Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

Source: Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

Posted November 17th, 2018.

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Why AI Marketing Fails and How to Fix It

I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always a proponent of marketing teams who should take a measured approach to AI in any industry. Recently, we worked […]

Posted November 16th, 2018.

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This Photo-Sharing App Stands By an Authentic Marketing Experience

Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20. The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a […]

Posted November 16th, 2018.

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Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube

ad is based around the feel-good factor

Posted November 15th, 2018.

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Fast Food Unhealthy Facts – YouTube

Posted November 12th, 2018.

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Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube

Posted November 11th, 2018.

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Commercial – Bad Breath – YouTube

Posted November 11th, 2018.

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Think! -Road Safety Commercial – YouTube

Posted November 11th, 2018.

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Another Article written by Dr Rajibul Hasan on Bangladeshi context:   What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library

There are selective innovative features and reasons for innovation that drive firm growth. Various reasons are analyzed which are behind the innovation decisions undertaken by the firms and innovative features’ effects on revenue growth in Bangladeshi firms to better understand the preferred determinants in certain geographic areas. This research investigates how the features of firm‐level innovation and the reasons to launch it can affect the revenue growth of firms in developing countries. The findings suggest innovative features that are less expensive to offer lead to higher revenue growth and offer strategic implications for firms implementing innovations in developing countries.

Source: What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – Hasan – 2018 – Strategic Change – Wiley Online Library

Posted October 31st, 2018.

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The Public’s Reaction to the T-Mobile Dance – YouTube

Posted October 13th, 2018.

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Making of T-Mobile Dance – YouTube

Posted October 13th, 2018.

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