Dr Rajibul Hasan,PhD,MBA,BBA
Assistant Professor of Marketing @ Rennes School of Business (AACSB,EQUIS,AMBA)
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My Posts
- McDonald’s being sued for marketing Happy Meals to kids
- How Cluster Analysis Can Help Marketers Create Content That Converts
- Word-Of-Mouth Marketing: 7 Rules For Creating Conversation
- Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
- Why AI Marketing Fails and How to Fix It
- This Photo-Sharing App Stands By an Authentic Marketing Experience
- Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube
- Fast Food Unhealthy Facts – YouTube
- Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube
- Commercial – Bad Breath – YouTube
- Think! -Road Safety Commercial – YouTube
- Another Article written by Dr Rajibul Hasan on Bangladeshi context: What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library
- The Public’s Reaction to the T-Mobile Dance – YouTube
- Making of T-Mobile Dance – YouTube
- The T-Mobile Dance – YouTube
- “Memories Start Here” TV ad – YouTube
- Test Your Awareness: Do The Test – YouTube
- Kraft Marketing Oreos Globally – YouTube
- Product Life Cycle – YouTube
- YouTube
- YouTube
- Starbucks in China – YouTube
- Sachets – YouTube
- Introduction BoP Innovation Center – YouTube
- Seth Godin: The tribes we lead | TED Talk
- Project Presented by Laïta at my International Marketing Management Course
- Listening Completely: The Gillette India Innovation Story – YouTube
- Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
- Dominos Cutural Adjustment – YouTube
- Porter’s 5 Forces Model in just 2 minutes – YouTube
- Korean Local food companies go global – YouTube
- Strategies for Companies to Go Global – YouTube
- economies of scale – YouTube
- Example of Ads using the appraisal to status or wealth: アサヒスーパードライ CM Hugh Jackman CATCH MY SUCCESS篇 – YouTube
- Nutella – YouTube
- Eugène by UZER I Waste less. Save more. Live better.
- EHANG|Official Site-EHANG 184 autonomous aerial vehicle
- Early Rider Moments: “Is There No One Driving That Car?” – YouTube
- An Introduction to Blue Ocean Strategy – YouTube
- Example of Cause-related Marketing (STARBUCKS) RED | Starbucks Coffee Company
- Reverse Delivery – Banco de Alimentos (english) on Vimeo
- momondo – The DNA Journey – YouTube
- Dónde esta el Otorongo / Cerveza San Juan / FCB Mayo – YouTube
- My Recently Accepted Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces | Journal of Public Policy & Marketing (A prestigious marketing journal and a semi-annual publication of the American Marketing Association)
- What Will Make You A Great Marketing Scholar – YouTube
- Recent Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities, and Research Agenda | by Ben Lowe and Rajibul Hasan
- Why a glance at a video is transformed so often in 3 hours of “binge watching” By Rajibul Hasan, professor at Rennes School of Business.
- One of my recent research publication: Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives
- The bKash Fundamo Partnership Story – YouTube
- Product Life Cycle – YouTube
- Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
- Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
- Fortune at the Bottom of the Pyramid – YouTube
- Listening Completely: The Gillette India Innovation Story – YouTube
- E-learning of MK502
- Kraft Marketing Oreos Globally – YouTube
- Dominos Cutural Adjustment – YouTube
- World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
- Porter’s 5 Forces Model in just 2 minutes – YouTube
- economies of scale – YouTube
- Starbucks Marketing – YouTube
- Korean Local food companies go global – YouTube
- Strategies for Companies to Go Global – YouTube
- Qualitative analysis of interview data: A step-by-step guide – YouTube
- How is poverty measured? – YouTube
- Who Are the Extremely Poor? – YouTube
- Social Enterprise in East Asia – YouTube
- Society Profits – YouTube
- The Storybook 2: McDonald’s ‘Surprise Alarm’ – YouTube
- Viral video example: Children interrupt BBC News interview – BBC News – YouTube
- This Panda Is Dancing – YouTube
- Gain insight for everyone with the Google Analytics 360 Suite. – YouTube
- Casa Kids makes the web work for them – YouTube
- Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
- IKEA & Facebook Buzz Marketing – YouTube
- The Literature Review – YouTube
- The Research Proposal – YouTube
- How do entrepreneurs dream? – YouTube
- What is branding? – YouTube
- Samsung History of Innovation – CES2016 – YouTube
- Radical Innovation Examples – YouTube
- Incremental Innovation – YouTube
- What is Innovation? – YouTube
- A New Model for Emerging Markets – YouTube
- BMW Car Design Process – YouTube
- Product Design & Development Process Animation by Lumium – YouTube
- The Product Development Process: How to Bring Your Product to Market – YouTube
- Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
- PEST Analysis – YouTube
- Porter’s 5 Forces Model in just 2 minutes – YouTube
- Introducing BOOK by Cadillac, :30 – YouTube
- Sinclair C5 infomercial 1985 – YouTube
- Singapore Airlines Commercial 2011 – YouTube
- Together.Stronger. – What Was Poverty? on Vimeo
- This Panda Is Dancing – YouTube
- The art of innovation | Guy Kawasaki | TEDxBerkeley – YouTube
- Our approach to innovation is dead wrong | Diana Kander | TEDxKC – YouTube
- The Explainer: Disruptive Innovation – YouTube
- The president-elect’s perilous trade policy | The Economist
- Demand curve | 1843
- How to manage for collective creativity | Linda Hill | TEDxCambridge – YouTube
- Reaching the Rich World’s Poorest Consumers
- Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
- Venezuelan president to expand price controls across all sectors – YouTube
- Brad Pitt in Chinese Cadillac XTS advert – YouTube
- World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
- Presidential Debate 9/26/16 Donald Trump vs Hillary Clinton ( Full & HD ) – YouTube
- Porter’s 5 Forces Model in just 2 minutes – YouTube
- economies of scale – YouTube
- Dominos Cutural Adjustment – YouTube
- Global Marketing – Oreos (Kraft) – YouTube
- Starbucks Marketing – YouTube
- Korean Local food companies go global – YouTube
- Strategies for Companies to Go Global – YouTube
- Reaching the Rich World’s Poorest Consumers
- Why Bill Gates Is Investing in Mobile Banking – Bloomberg Business
- How to Sell Your Product or Service Series Intro – Online Sales Training Course – YouTube
- operation management example -Emirates Catering
- Example of Operation Management- How Amazon manages 35 orders a second – YouTube
- Why Bill Gates Is Investing in Mobile Banking – Bloomberg Business
- Leaving it behind | The Economist
- It’s expensive to be poor | The Economist
- Borobazaar.com-a Social Business to Alleviate Poverty – YouTube
- Financial Services for the Poor: Lessons from the Latest Research on Credit – YouTube
- News at Kent Business School related to my research Achievement
- Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
- Optical Illusion Ad – YouTube
- Matchmaking for Farmers – YouTube
- Motivating Through Dignity Improves Sanitation in Rajasthan – YouTube
- Social Enterprise in East Asia – YouTube
- Society Profits – YouTube
- Making Change on a Mobile Handset | Innovations for Poverty Action
- Reality Check at the Bottom of the Pyramid – HBR
- Next Billion:If (When) At First You Don’t Succeed …: Multinationals are refining marketing strategies to reach the BoP
- Why solar power is spreading so fast in Africa – YouTube
- Raising for Effective Giving – How to NOT pick a charity
- How Technology Could Help Fight Income Inequality – NYTimes.com
- Example of Viral AD: Evian Roller Babies international version – YouTube
- Example of Viral AD: The Force: Volkswagen Commercial – YouTube
- Example of Viral AD: A DRAMATIC SURPRISE ON A QUIET SQUARE – YouTube
- Example of Viral AD: Coca-Cola Happiness Machine – YouTube
- Example of Viral AD: Superbowl XLV 10 Budweiser Grab Some Buds VERY FUNNY – YouTube
- Example of Viral AD: IKEA & Facebook Buzz Marketing – YouTube
- Inspiring speech for a better world by Bangladeshi Muhammad Yunus of Grameen Bank – YouTube
- Portable Health Clinic Overview – YouTube
- What is Random? – YouTube
- Teleuse@BOP profile: Lourdes Casipit – YouTube
- Teleuse@BOP profile: Judy Baltazar – YouTube
- Teleuse@BOP profile: Sayar Singh – YouTube
- Financial inclusion: A phoneful of dollars | The Economist
- Think Ecologically … Reduce. Reuse. Recycle. – YouTube
- New Skoda Fabia Advert – Full of lovely stuff
- Sub-Saharan Africa: A major potential revenue opportunity for digital payments | McKinsey & Company
- The Economist explains: How to print a house | The Economist
- Example of Positioning: Singapore Airlines Commercial 2011
- Example of Brand Positioning: Absolut Vodka Brand Positioning – part 1
- India’s poor question ‘poverty line’ policy – Asia – Al Jazeera English
- Capability accumulation, innovation, and technology diffusion: Lessons from a Base of the Pyramid cluster
- Teaching how to fish: lessons from information and communication technologies for international development – Journal of Marketing Management – Volume 30, Issue 5-6
- Climate Change & IDA: Managing the unavoidable
- Rising Food Prices – Nearly One Billion Go to Bed Hungry
- What will it take to end poverty in Vietnam?
- How is poverty measured?
- Poverty Impacts of Food Price Shocks
- Who Are the Extremely Poor?
- How is poverty measured?
- What to maintain to publish in Journal-Interview de Marnik DEKIMPE, séminaire “Meet the editors” – YouTube
- Rural Consumers’ Adoption of CRM in a Developing Country Context- Authors: 1,Md. Rajibul HASAN, 2,Mizan RAHMAN , 3,Mehedi Munsur KHAN
- Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library
- Developing winning products for emerging markets | McKinsey & Company
- The Globe: Segmenting the Base of the Pyramid – Harvard Business Review
- BRICS flame continues to shine | Russia & India Report
- Base of the Pyramid Protocol – Home
- What is the BoP? | Social entrepreneurship, strategy, and green innovations
- Driving Innovation from the Base of the Pyramid
- The Cost of Not Marketing to the Bottom of the Pyramid
- Bottom of the Pyramid Innovation
- Roger’s Diffusion of Innovation
- Diffusion of Innovation
- Interpretive and positivist approaches to social science
- Interpretivism
- Positivism – defined
- constructivism
- Introduction to Epistemology
- What is an Ontology?
- Grameen-YukiGuni Maitake Social Business
- A New Model for Emerging Markets
- Why Microfinance?
- University of Kent
- University of Lincoln
- Grameen Phone CIC in the BOP market of Bangladesh
- BOP market