Dr Rajibul Hasan, AI & Marketing Researcher

My Posts

• Taught “AI and Business Strategy” to my students. Absolutely lovely students to teach and great to see the global appetite for AI integration in business education!
• Presented my research at Euram 2019 Conference (Lisbon, Portugal) 
• AI-Powered Knowledge Management – YouTube
• Developing Artificial Intelligence in a Simulation – YouTube
• Simulation – Artificial Intelligence | SSI SCHAEFER – YouTube
• Artificial Intelligence In 5 Minutes | What Is Artificial Intelligence? | AI Explained | Simplilearn – YouTube
• Top 4 Applications for Using Artificial Intelligence in Business – YouTube
• Introduction to SAP HANA – YouTube
• Mindsphere – YouTube
• What is Predix? – YouTube
• Olapic: Turning Customers’ Content into a Powerful Marketing Tool – YouTube
• Terminus + EverString – YouTube
• Watch Lucy in Action – YouTube
• Lucy is an answer engine – YouTube
• Our AI Guest Speaker-Professor Ben Lowe (Head of Marketing Research in the University of Kent) presented his work on consumer acceptance of driverless cars today
• Istanbul Vending Machines Offer Subway Credit for Recycled Bottles and Cans – The New York Times
• Innovation leads to Innovation- YouTube
• Types of emotions expressed around the valentine’s day- 2 days before Valentine’s day Vs on the Valentine’s day. Text mining Results are based on 9000 tweets – analysis by Dr Rajibul Hasan.
• Text mining results based on around 3000 tweets regarding Surprises of Valentine’s Day- analysis by Dr Rajibul Hasan
• Text mining results based on around 3000 tweets regarding Emotions of Valentine’s Day- analysis by Dr Rajibul Hasan
• Text mining results based on 6000 tweets regarding Sadness of Brexit – analysis by Dr Rajibul Hasan
• Text mining results based on 6000 tweets regarding Artificial Intelligence – analysis by Dr Rajibul Hasan
• New co-authored publication regarding Brand Love: “All you need is brand love”
• Rajibul Hasan – Happy to see my book chapter finally published in this printed book 
• My Recent Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces – Rajibul Hasan, Ben Lowe, Dan Petrovici, 2019
• Applying AI for social good | McKinsey
• The Digital Marketer’s Guide to AI for Social Media
• The benefits of using AI – YouTube
• AI in Marketing – Taking AIM on 2019
• Vidéos en ligne : une addiction orchestrée analysis by Dr Rajibul Hasan
• Online Videos: a well-orchestrated addiction analysis by Dr Rajibul Hasan
• McDonald’s being sued for marketing Happy Meals to kids
• How Cluster Analysis Can Help Marketers Create Content That Converts
• Word-Of-Mouth Marketing: 7 Rules For Creating Conversation
• Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
• Why AI Marketing Fails and How to Fix It
• This Photo-Sharing App Stands By an Authentic Marketing Experience
• Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube
• Fast Food Unhealthy Facts – YouTube
• Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube
• Commercial – Bad Breath – YouTube
• Think! -Road Safety Commercial – YouTube
• Another Article written by Dr Rajibul Hasan on Bangladeshi context:   What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library
• The Public’s Reaction to the T-Mobile Dance – YouTube
• Making of T-Mobile Dance – YouTube
• The T-Mobile Dance – YouTube
• “Memories Start Here” TV ad – YouTube
• Test Your Awareness: Do The Test – YouTube
• Kraft Marketing Oreos Globally – YouTube
• Product Life Cycle – YouTube
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• Starbucks in China – YouTube
• Sachets – YouTube
• Introduction BoP Innovation Center – YouTube
• Seth Godin: The tribes we lead | TED Talk
• Project Presented by Laïta at my International Marketing Management Course 
• Listening Completely: The Gillette India Innovation Story – YouTube
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Dominos Cutural Adjustment – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• economies of scale – YouTube
• Example of Ads using the appraisal to status or wealth: アサヒスーパードライ CM Hugh Jackman CATCH MY SUCCESS篇 – YouTube
• Nutella – YouTube
• Eugène by UZER I Waste less. Save more. Live better.
• EHANG|Official Site-EHANG 184 autonomous aerial vehicle
• Early Rider Moments: “Is There No One Driving That Car?” – YouTube
• An Introduction to Blue Ocean Strategy – YouTube
• Example of Cause-related Marketing (STARBUCKS) RED | Starbucks Coffee Company
• Reverse Delivery – Banco de Alimentos (english) on Vimeo
• momondo – The DNA Journey – YouTube
• Dónde esta el Otorongo / Cerveza San Juan / FCB Mayo – YouTube
• My Recently Accepted Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces | Journal of Public Policy & Marketing (A prestigious marketing journal and a semi-annual publication of the American Marketing Association)
• What Will Make You A Great Marketing Scholar – YouTube
• Recent Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities, and Research Agenda | by Ben Lowe and Rajibul Hasan
• Why a glance at a video is transformed so often in 3 hours of “binge watching” By Rajibul Hasan, professor at Rennes School of Business.
• One of my recent research publication: Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives
• The bKash Fundamo Partnership Story – YouTube
• Product Life Cycle – YouTube
• Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Fortune at the Bottom of the Pyramid – YouTube
• Listening Completely: The Gillette India Innovation Story – YouTube
• E-learning of MK502
• Kraft Marketing Oreos Globally – YouTube
• Dominos Cutural Adjustment – YouTube
• World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• economies of scale – YouTube
• Starbucks Marketing – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• Qualitative analysis of interview data: A step-by-step guide – YouTube
• How is poverty measured? – YouTube
• Who Are the Extremely Poor? – YouTube
• Social Enterprise in East Asia – YouTube
• Society Profits – YouTube
• The Storybook 2: McDonald’s ‘Surprise Alarm’ – YouTube
• Viral video example: Children interrupt BBC News interview – BBC News – YouTube
• This Panda Is Dancing – YouTube
• Gain insight for everyone with the Google Analytics 360 Suite. – YouTube
• Casa Kids makes the web work for them – YouTube
• Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
• IKEA & Facebook Buzz Marketing – YouTube
• The Literature Review – YouTube
• The Research Proposal – YouTube
• How do entrepreneurs dream? – YouTube
• What is branding? – YouTube
• Samsung History of Innovation – CES2016 – YouTube
• Radical Innovation Examples – YouTube
• Incremental Innovation – YouTube
• What is Innovation? – YouTube
• A New Model for Emerging Markets – YouTube
• BMW Car Design Process – YouTube
• Product Design & Development Process Animation by Lumium – YouTube
• The Product Development Process: How to Bring Your Product to Market – YouTube
• Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
• PEST Analysis – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• Introducing BOOK by Cadillac, :30 – YouTube
• Sinclair C5 infomercial 1985 – YouTube
• Singapore Airlines Commercial 2011 – YouTube
• Together.Stronger. – What Was Poverty? on Vimeo
• This Panda Is Dancing – YouTube
• The art of innovation | Guy Kawasaki | TEDxBerkeley – YouTube
• Our approach to innovation is dead wrong | Diana Kander | TEDxKC – YouTube
• The Explainer: Disruptive Innovation – YouTube
• The president-elect’s perilous trade policy | The Economist
• Demand curve | 1843
• How to manage for collective creativity | Linda Hill | TEDxCambridge – YouTube
• Reaching the Rich World’s Poorest Consumers
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Venezuelan president to expand price controls across all sectors – YouTube
• Brad Pitt in Chinese Cadillac XTS advert – YouTube
• World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
• Presidential Debate 9/26/16 Donald Trump vs Hillary Clinton ( Full & HD ) – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• economies of scale – YouTube
• Dominos Cutural Adjustment – YouTube
• Global Marketing – Oreos (Kraft) – YouTube
• Starbucks Marketing – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• Reaching the Rich World’s Poorest Consumers
• Why Bill Gates Is Investing in Mobile Banking – Bloomberg Business
• How to Sell Your Product or Service Series Intro – Online Sales Training Course – YouTube
• operation management example -Emirates Catering
• Example of Operation Management- How Amazon manages 35 orders a second – YouTube