Link to Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda | SpringerLink
Dr Rajibul Hasan, Artificial Intelligence & Marketing Researcher
Founder of a Global Research and Methodology Platform- https://scales4research.com/ Co-Founder of an Artificial Intelligence and Digital Marketing Platform- http://upnotion.com/