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Dr Rajibul Hasan, AI & Digital Marketing Researcher

Founder of a Global Research and Methodology Platform- https://scales4research.com/ Co-Founder of an Artificial Intelligence and Digital Marketing Platform- https://upnotion.com/

About Dr. Rajibul Hasan
Artificial Intelligence, Consumer Behaviour, and Digital Marketing Research
Teaching AI and Digital Marketing Courses
Marketing and Research Courses Taught
Research Publications
Work Experience
Educational Background
Upnotion.com- An Artificial Intelligence and Digital Marketing Platform
Research Method and Scale Database Website
Scales4Research LAB
Contact Info

Posted on May 20, 2018 by admin

Example of Cause-related Marketing (STARBUCKS) RED | Starbucks Coffee Company

Source: (STARBUCKS) RED | Starbucks Coffee Company

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My Posts

My Co-authored Article Titled: “Smart mirror fashion technology for the retail chain transformation” Published in Technological Forecasting & Social Change
My Co-authored Article Titled: “Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective” Published in Journal of Strategic Marketing
My Article Published in RTE Titled: “Can chatbots help companies deal with social distancing measures?”
My Co-authored Article Titled: “How a mobile app can become a catalyst for sustainable social business: The case of Too Good To Go” Published in Technological Forecasting and Social Change
The potential of chatbots in travel & tourism services in the context of social distancing
The Impact of Social Media on Business Model Innovation | Taylor & Francis Group
Influencers’ Impact on Business Model Innovation in the Luxury Personal Goods Industry | Taylor & Francis Group
How This Guy Uses A.I. to Create Art | Obsessed | WIRED – YouTube
Understanding the Economic Shock of the Covid-19 Crisis – YouTube
Online shopping trends & global e-commerce – Think with Google
How leading executives use insights to drive growth – YouTube
Happy to share our interesting article related to voice-controlled artificial intelligence Titled: “Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri” has been published in Journal of Business Research (ABS 3).
Happy to share our interesting article related to Capitalism and Ethics in Marketing Titled: “Capitalism leading to unhealthy food consumption” has been published in Journal of Strategic Change (ABS 2).
Why Brands are Turning to Spotify as the Next Big Social Platform
Semi-structured interviews guide I semi-structured interview protocol – YouTube
My recent Article Titled: “Using deep learning to investigate digital behavior in culinary tourism” has been published online.
How Influencers Have Transformed Modern Marketing | Rachel David | TEDxVancouver – YouTube
We Asked the Entire Plane to do the Mannequin Challenge – YouTube
Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
This Panda Is Dancing – Time Well Spent – YouTube
Social Media Case Study – KLM Surprise – YouTube
MCC Case Study – Chuck E. Cheese’s Becomes Top 50 Social Media Restaurant in Two Years – YouTube
Our Recent Interesting article titled: “Pre – Purchasing and Post – Purchasing Travel Behavior on Social Media: The Case of Kazakhstan” has been published in Journal of Environmental Management and Tourism
My recent Article Titled: “Consumers’ perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore” had been published online.
A robot wrote this entire article. Are you scared yet, human? | Artificial intelligence (AI) | The Guardian
Disruptive Innovation Explained – YouTube
Globalization: What now? | Made in Germany | DW | 18.03.2020
How Hospitals Are Using AI to Battle Covid-19
People are talking about the following contents related to Covid 19- Text mining results based on 18722 tweets
People are expressing sad feelings related to Ventilators today- Textmining results bases on 6000 tweets related to Coronavirus
Sad Feelings related to CoronaVirus-Text mining results based on 6000 tweets
Text mining results based on 12000 tweets regarding Fear Feelings related to CoronaVirus
My Image Analytics Research Project- A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants
Digital Marketing Trends for 2020!
SPOTIFY CASE STUDY #BEAT OF A BILLION – YouTube
My research article regarding Robots has been published in a top international journal, Tourism Management (ABS 4) (ABDC A*).
Introducing chatbot in education… to take appointments from students
Serve by the Robot Waitress at Rong Heng Seafood Restaurant – YouTube
James Croyle on Twitter: “Rong Heng Seafood Robots in action @ Upper East Coast road #singapore @tara_p_bal @valb00 let’s go!… “
iMotions – Customer Success Story – Prof. Marco Palma, Texas A&M – YouTube
Attended the event “Artificial Intelligence Opportunities & Applications” organized by Rennes School of Business and IMT Atlantique
UK’s Thomas Cook goes bankrupt, thousands of tourists stranded – YouTube
US-China Trade War: Tariffs Explained – YouTube
Trade wars explained – YouTube
Sustainable Marketing – YouTube
Product Life Cycle – YouTube
Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
Listening Completely: The Gillette India Innovation Story – YouTube
Kraft Marketing Oreos Globally – YouTube
Dominos Cutural Adjustment – YouTube
Porter’s 5 Forces Model in just 2 minutes – YouTube
economies of scale – YouTube
Strategies for Companies to Go Global – YouTube
Taught “AI and Business Strategy” to my students. Absolutely lovely students to teach and great to see the global appetite for AI integration in business education!
Presented my research at Euram 2019 Conference (Lisbon, Portugal)
AI-Powered Knowledge Management – YouTube
Developing Artificial Intelligence in a Simulation – YouTube
Simulation – Artificial Intelligence | SSI SCHAEFER – YouTube
Artificial Intelligence In 5 Minutes | What Is Artificial Intelligence? | AI Explained | Simplilearn – YouTube
Top 4 Applications for Using Artificial Intelligence in Business – YouTube
Introduction to SAP HANA – YouTube
Mindsphere – YouTube
What is Predix? – YouTube
Olapic: Turning Customers’ Content into a Powerful Marketing Tool – YouTube
Terminus + EverString – YouTube
Watch Lucy in Action – YouTube
Lucy is an answer engine – YouTube
Our AI Guest Speaker-Professor Ben Lowe (Head of Marketing Research in the University of Kent) presented his work on consumer acceptance of driverless cars today
Istanbul Vending Machines Offer Subway Credit for Recycled Bottles and Cans – The New York Times
Innovation leads to Innovation- YouTube
Types of emotions expressed around the valentine’s day- 2 days before Valentine’s day Vs on the Valentine’s day. Text mining Results are based on 9000 tweets – analysis by Dr Rajibul Hasan.
Text mining results based on around 3000 tweets regarding Surprises of Valentine’s Day- analysis by Dr Rajibul Hasan
Text mining results based on around 3000 tweets regarding Emotions of Valentine’s Day- analysis by Dr Rajibul Hasan
Text mining results based on 6000 tweets regarding Sadness of Brexit – analysis by Dr Rajibul Hasan
Text mining results based on 6000 tweets regarding Artificial Intelligence – analysis by Dr Rajibul Hasan
New co-authored publication regarding Brand Love: “All you need is brand love”
Rajibul Hasan – Happy to see my book chapter finally published in this printed book
My Recent Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces – Rajibul Hasan, Ben Lowe, Dan Petrovici, 2019
Applying AI for social good | McKinsey
The Digital Marketer’s Guide to AI for Social Media
The benefits of using AI – YouTube
AI in Marketing – Taking AIM on 2019
Vidéos en ligne : une addiction orchestrée analysis by Dr Rajibul Hasan
Online Videos: a well-orchestrated addiction analysis by Dr Rajibul Hasan
McDonald’s being sued for marketing Happy Meals to kids
How Cluster Analysis Can Help Marketers Create Content That Converts
Word-Of-Mouth Marketing: 7 Rules For Creating Conversation
Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
Why AI Marketing Fails and How to Fix It
This Photo-Sharing App Stands By an Authentic Marketing Experience
Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube
Fast Food Unhealthy Facts – YouTube
Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube
Commercial – Bad Breath – YouTube
Think! -Road Safety Commercial – YouTube
Another Article written by Dr Rajibul Hasan on Bangladeshi context: What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library
The Public’s Reaction to the T-Mobile Dance – YouTube
Making of T-Mobile Dance – YouTube
The T-Mobile Dance – YouTube
“Memories Start Here” TV ad – YouTube
Test Your Awareness: Do The Test – YouTube
Kraft Marketing Oreos Globally – YouTube
Product Life Cycle – YouTube
YouTube
YouTube
Starbucks in China – YouTube
Sachets – YouTube
Introduction BoP Innovation Center – YouTube
Seth Godin: The tribes we lead | TED Talk
Project Presented by Laïta at my International Marketing Management Course
Listening Completely: The Gillette India Innovation Story – YouTube
Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
Dominos Cutural Adjustment – YouTube
Porter’s 5 Forces Model in just 2 minutes – YouTube
Korean Local food companies go global – YouTube
Strategies for Companies to Go Global – YouTube
economies of scale – YouTube
Example of Ads using the appraisal to status or wealth: アサヒスーパードライ CM Hugh Jackman CATCH MY SUCCESS篇 – YouTube
Nutella – YouTube
Eugène by UZER I Waste less. Save more. Live better.
EHANG|Official Site-EHANG 184 autonomous aerial vehicle
Early Rider Moments: “Is There No One Driving That Car?” – YouTube
An Introduction to Blue Ocean Strategy – YouTube
Example of Cause-related Marketing (STARBUCKS) RED | Starbucks Coffee Company
Reverse Delivery – Banco de Alimentos (english) on Vimeo
momondo – The DNA Journey – YouTube
Dónde esta el Otorongo / Cerveza San Juan / FCB Mayo – YouTube
My Recently Accepted Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces | Journal of Public Policy & Marketing (A prestigious marketing journal and a semi-annual publication of the American Marketing Association)
What Will Make You A Great Marketing Scholar – YouTube
Recent Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities, and Research Agenda | by Ben Lowe and Rajibul Hasan
Why a glance at a video is transformed so often in 3 hours of “binge watching” By Rajibul Hasan, professor at Rennes School of Business.
One of my recent research publication: Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives
The bKash Fundamo Partnership Story – YouTube
Product Life Cycle – YouTube
Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
Fortune at the Bottom of the Pyramid – YouTube
Listening Completely: The Gillette India Innovation Story – YouTube
E-learning of MK502
Kraft Marketing Oreos Globally – YouTube
Dominos Cutural Adjustment – YouTube
World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
Porter’s 5 Forces Model in just 2 minutes – YouTube
economies of scale – YouTube
Starbucks Marketing – YouTube
Korean Local food companies go global – YouTube
Strategies for Companies to Go Global – YouTube
Qualitative analysis of interview data: A step-by-step guide – YouTube
How is poverty measured? – YouTube
Who Are the Extremely Poor? – YouTube

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