Dr Rajibul Hasan,PhD,MBA,BBA

Assistant Professor of Marketing @ Rennes School of Business (AACSB,EQUIS,AMBA)

Another Article written by Dr Rajibul Hasan on Bangladeshi context:   What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library

There are selective innovative features and reasons for innovation that drive firm growth. Various reasons are analyzed which are behind the innovation decisions undertaken by the firms and innovative features’ effects on revenue growth in Bangladeshi firms to better understand the preferred determinants in certain geographic areas. This research investigates how the features of firm‐level innovation and the reasons to launch it can affect the revenue growth of firms in developing countries. The findings suggest innovative features that are less expensive to offer lead to higher revenue growth and offer strategic implications for firms implementing innovations in developing countries.

Source: What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – Hasan – 2018 – Strategic Change – Wiley Online Library

Posted in Uncategorized by admin on October 31st, 2018 at 8:22 pm.

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