Dr Rajibul Hasan, AI & Marketing Researcher

Research Publications


Selected Refereed Journal Articles

  • de Karvenoael, Ronan, Rajibul Hasan, and Alexandre SCHWOB. (2019). ‘Leveraging Human-Robot Interaction in Hospitality Services: Incorporating the Role of Perceived Value, Empathy, and Information Sharing into Visitors’ Intentions to Use Social Robots’, Tourism Management. (ABS 4) (CNRS 3) (ABDC A*) (Accepted)
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici (2019), “Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces.” Journal of Business Research (ABS 3) (CNRS 2) (Accepted)
  • Hasan, Rajibul, Yinggang Liu, Kitchen, Phillip, and Rahman, M. (2019). ‘Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study’, Strategic Change. 28:345–353. https://doi.org/10.1002/ jsc.2289  (ABS 2) (CNRS 4)
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici (2018), “An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces.” Journal of Public Policy & Marketing. (ABS 3) (CNRS 2)
  • Palusuk, Narissara, Bernadett Koles, and Rajibul Hasan (2018), ‘All you need is brand love: A review and conceptual framework of brand love’, Journal of Marketing Management. (ABS 2) (CNRS 3)
  • Rajibul Hasan, and Ashish Kumar Jha (2018), “What’s Good for Business Growth: Implications of Innovativeness and Price Sensitivity for Firms in Developing Countries.” Strategic Change, 27, no. 5 (2018): 469-476. (ABS 2) (CNRS 4)
  • Rajibul Hasan, Ashish Kumar Jha, Yi Liu(2017), Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives, Computers in Human Behavior. 80 (2018): 220-228. (ABS 3) [Impact factor (2016): 435]
  • Hasan, M. R., Lowe, B. and Rahman, M. (2017) Visual Cues and Innovation Adoption among Consumers at the Bottom of the Pyramid, ForthcomingQualitative Market Research: An International Journal, DOI: 1108/QMR-04-2015-0032. (ABS 2) (CNRS 4)
  • Rahman M, Hasan MR and Floyd D (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change. 22 (3‐4), 225– (ABS 2) (CNRS 4)

Chapters

  • Lowe,B., Hasan, M.R., Jose, S. (2018), A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces In Singh R. (eds.) Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Publishing.
  • Lowe,B. and Hasan, M.R. (2017), Adoption of pro-poor innovations in the context of the BOP and subsistence marketplaces: Challenges, opportunities and research agenda. In: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis Simintiras and Banita Lal (eds.) Emerging Markets from a Multidisciplinary Perspective – Challenges, Opportunities and Research Agenda. Springer.

Submitted Refereed Journal articles

  • de Kervenoael, Ronan, Rajibul Hasan, and Thomas Millet. (2019). ‘Caring for the merchant: Measuring the impact on contactless payment intention, and technology acceptance engagement for the senior market’, Initial submission at Information Technology & People. (ABS 3) (CNRS 3)
  • Hasan, Rajibul and Ashish Kumar Jha. (2018). ‘Personality Traits and Online Reviews: Content Analysis of Consumers’ Review Text Characteristics in Ride sharing Platforms’, International Journal of Information Management. (ABS 2) (CNRS 3) [Revise and Resubmit]
  • Nemeh, Andre, Rajibul Hasan, and Oncu Hazir. (2018). ‘Business School Students’ Motivations and Skills Related to Intention to Perform a Project Management Job and Obtain Project Management Certification’, Initial submission at Academy of Management Learning & Education. (ABS 4) (CNRS 2)

 Newspaper Articles

Selected Conference Presentations

  • de Kervenoael, Ronan, Rajibul Hasan, and Thomas Millet. (2019). ‘Caring for the merchant: Measuring the impact on contactless payment intention, and technology acceptance engagement for the senior market . EURAM 2019 Conference, Lisbon, Portugal.
  • Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2018). Pro-poor Innovation Adoption in the BOP Market: Toward an Integrated View. 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE, Porto, Portugal.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2018). Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. Academy of International Business, Minneapolis, Minnesota.
  • Lowe, Professor Ben, Sullivan-Mort Gillian, and Rajibul Hasan. (2018). Connecting with Consumers in Subsistence Marketplaces. Academy of Marketing Science (AMS) World Marketing Congress, Porto, Portugal.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). Consumer Adoption of Innovations in the Bottom-of- the-Pyramid: Empirical Evidence from Two Services in Bangladesh. Royal Bank International Research Seminar, Montreal, Canada.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid. Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, New Zealand.
  • Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2017). Towards an integrated theory of pro-poor innovation adoption in the BOP. EMAC 2017 Conference, Groningen, Netherlands.

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