Dr Rajibul Hasan,PhD,MBA,BBA

Assistant Professor of Marketing @ Rennes School of Business (AACSB,EQUIS,AMBA)

Publications


Refereed articles – Discipline-Based Scholarship

  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. “An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces.” Journal of Public Policy & Marketing (2018). (AJG 3*)
  • Rajibul Hasan, Ashish Kumar Jha, Yi Liu, Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives, Computers in Human Behavior, (2017). (AJG 3*)
  • Hasan, M. R., Lowe, B. and Rahman, M., Visual Cues and Innovation Adoption among Consumers at the Bottom of the Pyramid. Qualitative Market Research: An International Journal, 20(2), pp.147-157. (AJG 2*)
  • Hasan, Md. Masud, Hasan, Md. Rajibul and Aziz, Emdad and Rahman, Mizan, Communication of dividend decisions and banks’ share price volatility. Review of Enterprise and Management Studies, 2 (1). (2014)
  • Rahman, M., Hasan, M.R. and Floyd, D., Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change. 22 (3‐4), 225–239. (2013). (AJG 2*)
  • Hasan, M. R., Rahman, M., and Khan, M. M., International Journal of Business and Management Invention(IJBMI), 2(9), 121-131. Rural Consumers’ Adoption of CRM in a Developing Country Context. (2013)

Chapters, Cases, Readings, Supplements Chapter

  • Lowe,B. and Hasan, M.R. (2017), Adoption of pro-poor innovations in the context of the BOP and subsistence marketplaces: Challenges, opportunities and research agenda. In: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis Simintiras and Banita Lal (eds.) Emerging Markets from a Multidisciplinary Perspective – Challenges, Opportunities and Research Agenda. Springer. (In Press)
  • Lowe,B., Hasan, M.R., Jose, S. (2018), A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces In Singh R. (eds.) Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Publishing. (In Press)

Refereed Proceedings – Discipline-Based Scholarship

  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). Consumer Adoption of Innovations in the Bottom-of- the-Pyramid: Empirical Evidence from Two Services in Bangladesh. Royal Bank International Research Seminar, Montreal, Canada.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid. Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, New Zealand.
  • Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2017). TOWARDS AN INTEGRATED THEORY OF PRO-POOR INNOVATION ADOPTION IN THE BOP. EMAC 2017 Conference, Groningen, Netherlands.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. Academy of Marketing Conference, Newcastle, United Kingdom.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models. Academy of Marketing Science(AMS) World Marketing Congress, Paris, France.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Kent Business School Conference, Canterbury, United Kingdom.
  • Hasan, Rajibul (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Working paper presented for the research workshop organised by the University of Cape Town and the University of Essex., Cape Town, South Africa.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Academy of Marketing Conference, Limerick, Ireland.

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