Dr Rajibul Hasan, AI & Marketing Researcher

Diffusing the Knowledge of Artificial Intelligence (AI) and Consumer Behavior

About Dr. Rajibul Hasan


Dr Rajibul Hasan is an assistant professor of marketing at Rennes School of Business. He is also a Principal Investigator of Artificial Intelligence (AI) Consumer Behaviour Area. He completed his PhD from the University of Kent and the recipient of a Kent Business School PhD Scholarship. He has taught at Cardiff University, Rennes School of Business, the University of Roehampton Online, and the University of Kent. He published in Journals like Journal of Public Policy and Marketing, Computer in Human Behaviour, Journal of Marketing Management and Strategic Change. Before his academic career, he worked in finance, and banking sectors of Multi-National Companies like Lloyds Banking Group, Sanofi-Aventis. His other research interests include Artificial Intelligence (AI) Adoption Behaviour, Branding, Brand Love, Diffusion of innovation, Technology acceptance models, and Ethics in marketing, Finance, and Poverty Alleviation.

Achievements & Honours:

  • One refereed journal article (regarding innovation adoption in the BOP) has been accepted in Journal of Public Policy & Marketing (rated as 3*on the AJG) and one has been published in the Computers in Human Behavior (rated as 3*on the AJG). Others are published in Strategic Change (rated as 2*on the AJG) and Qualitative Market Research: An International Journal (rated as 2*on the AJG).
  • One chapter (regarding Adoption of pro-poor innovations in the context of the BOP) has been published in an edited book (Springer) and another chapter (regarding a Conceptual Model of Pro-poor Innovation Adoption) is in Press (Emerald Publishing).
  • Recipient of Three years Scholarship from University of Kent, UK in acknowledgement of exceptional academic performance and potential.
  • Won a grant from the Sir Richard Stapley Educational Trust.
  • Won a grant from the Charles Wallace Bangladesh Trust.
  • Won a grant from the Leche Trust.
  • Selected for one of 17 competing fully funded places (Offered by British Council and National Research Foundation under the research link scheme offered within Newton fund) from the UK to present my research in South Africa.
  • Won Lincoln Award: The Lincoln Award is an achievement award of professional development for students at the University of Lincoln.

Publication and Conference Presentations:

Refereed articles – Discipline-Based Scholarship

  • Palusuk, Narissara, Bernadett Koles, and Rajibul Hasan. ‘All you need is brand love: A review and conceptual framework of brand love’, Journal of Marketing Management (2018). (ABS 2*) (Accepted)
  • Rajibul Hasan, and Ashish Kumar Jha, “What’s Good for Business Growth: Implications of Innovativeness and Price Sensitivity for Firms in Developing Countries.” Strategic Change (2018). (AJG 2*) (Accepted)
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. “An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces.” Journal of Public Policy & Marketing (2018). (AJG 3*) (Accepted)
  • Hasan, M. R., Lowe, B. and Rahman, M., Visual Cues and Innovation Adoption among Consumers at the Bottom of the Pyramid. Qualitative Market Research: An International Journal (2017), 20(2), pp.147-157. (AJG 2*)
  • Rajibul Hasan, Ashish Kumar Jha, Yi Liu, Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives, Computers in Human Behavior, (2017). (AJG 3*)
  • Hasan, Md. Masud, Hasan, Md. Rajibul and Aziz, Emdad and Rahman, Mizan, Communication of dividend decisions and banks’ share price volatility. Review of Enterprise and Management Studies, 2 (1). (2014)
  • Rahman, M., Hasan, M.R. and Floyd, D., Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change. 22 (3‐4), 225–239. (2013). (AJG 2*)
  • Hasan, M. R., Rahman, M., and Khan, M. M., Rural Consumers’ Adoption of CRM in a Developing Country Context. International Journal of Business and Management Invention (IJBMI) (2013), 2(9), 121-131.

Chapters, Cases, Readings, Supplements Chapter

  • Lowe,B. and Hasan, M.R. (2017), Adoption of pro-poor innovations in the context of the BOP and subsistence marketplaces: Challenges, opportunities and research agenda. In: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis Simintiras and Banita Lal (eds.) Emerging Markets from a Multidisciplinary Perspective – Challenges, Opportunities and Research Agenda. Springer. (In Press)
  • Lowe,B., Hasan, M.R., Jose, S. (2018), A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces In Singh R. (eds.) Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Publishing. (In Press)

Refereed Proceedings – Discipline-Based Scholarship

  • Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2018). Pro-poor Innovation Adoption in the BOP Market: Toward an Integrated View. 25th IPDMC: Innovation and Product Development Management Conference, Porto, Portugal.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2018). Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. Academy of International Business, Minneapolis, Minnesota.
  • Lowe, Professor Ben, Sullivan-Mort Gillian, and Rajibul Hasan. (2018). Connecting with Consumers in Subsistence Marketplaces. Academy of Marketing Science (AMS) World Marketing Congress, Porto, Portugal.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). Consumer Adoption of Innovations in the Bottom-of- the-Pyramid: Empirical Evidence from Two Services in Bangladesh. Royal Bank International Research Seminar, Montreal, Canada.
  • Hasan, Rajibul, Professor Ben Lowe, and Dr Dan Petrovici. (2017). An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid. Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, New Zealand.
  • Hasan, Rajibul, Professor Ben Lowe, and Dan Petrovici. (2017). TOWARDS AN INTEGRATED THEORY OF PRO-POOR INNOVATION ADOPTION IN THE BOP. EMAC 2017 Conference, Groningen, Netherlands.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. Academy of Marketing Conference, Newcastle, United Kingdom.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2016). Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models. Academy of Marketing Science(AMS) World Marketing Congress, Paris, France.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Kent Business School Conference, Canterbury, United Kingdom.
  • Hasan, Rajibul (2015). An empirical comparison of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Working paper presented for the research workshop organised by the University of Cape Town and the University of Essex., Cape Town, South Africa.
  • Hasan, Rajibul, Ben Lowe, and Dan Petrovici. (2015). Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). Academy of Marketing Conference, Limerick, Ireland.

Interest:

Aside from his PhD research and teaching commitments, he enjoys continuous professional development through his interests in many areas and the running of his own business Borobazaar – www.borobazaar.com .

He has a strong interest in IT and a very thorough knowledge of software applications. His short instructional guide about referencing using Ms-Word was also published by Grin Publisher and produced purely for fun.

His company Borobazaar is a web-based e-commerce and social networking business, which He designed and formulated five years ago. This allows him to put into practice his marketing, finance & accounting, and business knowledge together with his interests in web designing and e-commerce.

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3 Replies

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