Rural Consumers’ Adoption of CRM in a Developing Country Context- Authors: 1,Md. Rajibul HASAN, 2,Mizan RAHMAN , 3,Mehedi Munsur KHAN

My Second research publication.

ABSTRACT: This paper illustrates how understanding consumer preferences through market research may
enhance CRM adoption among the rural customers of a developing country like Bangladesh. It presents the
case of Community Information Centre (CIC) established by Grameenphone, a company owned by Telenor, the
Norwegian telecommunications company and Grameen Bank, the Nobel prize winning microcredit
organisation in the rural settings of Bangladesh. The paper shows that CIC is an innovative way of building and
maintaining customer relationships and technological interface with the financially constrained consumers in a
poor developing economy like Bangladesh.

Hasan, M. R., Rahman, M., And Khan, M. M. (2013). Rural Consumers’ Adoption of CRM in a Developing Country Context. International Journal of Business and Management Invention (IJBMI), 2(9), 121-131.

To read the full article, click on the following link-

Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library

Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library.

 

My first article published in Strategic Change Journal (appeared in ABS 2* journals).  If anyone is interested to read this full article, then Please email me. I will send you the full version of this article. The abstract is provided below-

Abstract

If brand orientation is used as a strategy ensuring the “relative advantage” attribute of an innovation in the “bottom of the pyramid” market, it may influence the adoption of an innovation in the developing and emerging economies.

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