Professor Rajibul Hasan is a highly accomplished researcher and full professor at EM Normandie Business School ( Triple Accredited Business School – AACSB, EQUIS, and AMBA). He has delivered Lectures at well-reputed Universities such as Trinity College Dublin, Maynooth University, the University of Kent, the University of Roehampton, Cardiff University, and the Rennes School of Business. He has taught courses related to Artificial Intelligence, Digital Marketing, consumer behavior, and Marketing in the United Kingdom, France, and Ireland.
With a background in AI, tech, digital marketing, innovation, and consumer behavior, he has published 36 articles and 1 editorial in peer-reviewed journals in his area of expertise.
Detailed Rank of his published articles according to the academic journal guide are:
36 peer-reviewed articles
2 articles in ABS 4 Journal
11 articles in ABS 3 Journal
17 articles in ABS 2 Journals
1 article in ABS 1 journal
1 Editorial and other journals
5 Book Chapters
His research has gained attention in the RTE news of Ireland- RTE news link- https://www.rte.ie/brainstorm/2021/0722/1236657-chatbots-social-distancing-aviation-tourism-hospitality/
Dr. Hasan is also the founder of a global research and methodology platform called Scales4Research, as well as an Artificial Intelligence and Digital Marketing Platform called Upnotion. Through these platforms, Dr. Hasan aims to disseminate knowledge on digital marketing and AI to members of different societies.
Prior to his position at Maynooth University, Dr. Hasan worked as an Assistant Professor at Rennes School of Business in France, where he served as the principal investigator of the Artificial Intelligence consumer behavior research center. He completed his Ph.D. at the University of Kent in the area of marketing and specializes in understanding digital transformation, digital marketing, artificial intelligence, consumer behavior, and innovation adoption.
Dr. Hasan’s research has been published in numerous academic journals, including Tourism Management, Journal of Travel Research, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, and Journal of Business Research. His expertise in AI and digital marketing makes him an invaluable asset for any employer looking for a professor in this field.
Achievements & Honours:
- Two articles have been published in Tourism Management (Association of Business Schools (ABS) Academic Journal Guide, a 4*-rated journal) and Journal of Travel Research (ABS- 4-rated journal).
- Eleven articles published in ABS 3*-rated journals Technological Forecasting and Social Change, International Marketing Review, International Journal of Contemporary Hospitality Management, Journal of Business Research, Annals of Operation Research, and Journal of Public Policy & Marketing in the AI, Innovation, Digital Marketing, and Consumer Behaviour area.
- Other articles have been published in ABS 2* (16 articles) and 1*-rated (2 articles) journals: Journal of Marketing Management, Journal of Strategic Marketing, Computers in Human Behaviour, Management Decision, European Business Review, Journal of Place Management and Development Strategic Change, British Journal of Guidance and Counselling, Behaviour and Information Technology, and Qualitative Market Research: An International Journal.
- Recipient of Three years Scholarship from the University of Kent, UK in acknowledgement of exceptional academic performance and potential.
- Supervising two funded Ph.D. Students (Maynooth University Doctoral Scholarship) at School of Business, Maynooth University.
- Received Seed Funding from School of Business, Maynooth University.
- Received funding for my research projects from AI Business Area of Excellence and Agri Business Area of Excellence of Rennes School of Business.
- Won funding for my research from the Sir Richard Stapley Educational Trust , the Charles Wallace Bangladesh Trust, and the Leche Trust .