Professor Rajibul Hasan- Digital Transformation and Marketing Expert

Excellent news! Our most recent publication examines Food Recommendation Systems (RecSys) and their influence on consumer food selections. Recommendation Systems’ epistemic value, particularly in relation to culinary choices, must be comprehended in today’s technologically advanced society. Our study proposes a model that establishes a positive relationship between the epistemic value and the perceived value of the Yuka company’s food Recommendation Systems. This model emphasizes the significance of compatibility, self-assurance, consumer innovation, memory, and learning. It also emphasizes the need for developers, retailers, food manufacturers, and policymakers to collaborate in order to map and adjust information through consumers’ socialised Recommendation Systems usage to shape the design of the next-generation Recommendation Systems.

To access the full article please visit- https://www.tandfonline.com/eprint/QN4XSP4NHVFZRXPSB4FN/full?target=10.1080/0144929X.2023.2212088

Happy to share that our paper (Titled: Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective) has been published online in the Journal of Travel Research (ABS 4). In our research, we explored the impact of tourists’ VR involvement and identification on their VR-based brand engagement and its effect on VR-based brand co-creation and loyalty intent. Our findings highlight the mediating role of VR-based brand engagement and the moderating role of tourists’ technology readiness. With VR-based brand engagement becoming increasingly important in the tourism industry, our research provides valuable insights for both academics and practitioners. 

You can access the full paper by clicking the following link-

https://journals.sagepub.com/doi/10.1177/00472875231166598

Paper citation: Rather, R. A., Hollebeek, L. D., Loureiro, S. M. C., Khan, I., & Hasan, R. (2023). Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective. Journal of Travel Research, 0(0). https://doi.org/10.1177/00472875231166598

Exciting news! Our paper on Virtual Reality-Based Brand Engagement has been accepted for publication in the prestigious Journal of Travel Research (ABS 4- Impact Factor 8.933). This marks my second ABS 4-ranked publication and I couldn’t be prouder of my team’s hard work. In our research, we explored the impact of tourists’ VR involvement and identification on their VR-based brand engagement and its effect on VR-based brand co-creation and loyalty intent. Our findings highlight the mediating role of VR-based brand engagement and the moderating role of tourists’ technology readiness. With VR-based brand engagement becoming increasingly important in the tourism industry, our research provides valuable insights for both academics and practitioners. Stay tuned for the forthcoming publication!

Paper citation: Rather, Raouf; Hollebeek, Linda; Loureiro, Sandra; Khan, Imran; Hasan, Rajibul(2022) Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective. Journal of Travel Research, forthcoming.

Dr. Hasan’s article related to Covid-19 was also listed in the World Health Organization Data Base (https://search.bvsalud.org/global-literature-on-novel-coronavirus-2019-ncov/) and it shows the relevance and impact of his research.

Dr. Hasan’s paper has been identified among the top ten lists based on page rank and citation measures, according to the following research paper:

Goel, P., Sharma, N., & Saha, R. (2022). Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis. FIIB Business Review, 23197145221115794.

According to Goel et al. (2022), “Only one study, Hasan et al. (2017), which scored the highest PageRank score (0.0208), is in the top 10 cited papers.”

https://authors.elsevier.com/c/1fvGpXj-jc4Iq

Related youtube video is available at:

Abstract

As the digitalisation of businesses continues to change customers’ purchasing habits, brick-and-mortar retail SMEs (Small and Medium Enterprises) are confronted with unprecedented challenges. The proliferation of e-commerce and digital businesses is not only changing the rules of business but disrupting them by introducing new possibilities, especially with the integration of new technology. Studies that have attempted to measure technology-based service quality in retail settings are limited to online service experiences, creating a significant gap in the literature. The primary purpose of this paper is to explore how the service quality of brick-and-mortar clothing retail chains can be improved using innovative technology such as smart mirror fashion technology (SMFT), something academic research has not yet specifically addressed. This study used a qualitative approach with Soft System Methodology (SSM), based upon interviews triangulated with observations and field notes. It focused on the top five UK clothing retail chains, measured by market capitalisation. We found that the quality of service received is currently perceived as low when compared to customers’ expectations; however, use of technology enhanced service quality and influenced customer satisfaction. There was a positive relationship between service quality, customer satisfaction and the use of SMFT. The contribution of this study lies in the development of a new framework that integrates SMFT with traditional in-store transaction processes, resulting in improvements in service delivery and managerial practices of the offline clothing retail service providers. The study concludes that embracing SMFT can help provide high-quality service, creating value for customers.

Please cite this article as: Ayotunde Ogunjimi, Mizan Rahman, Nazrul Islam, Rajibul Hasan, Smart mirror fashion technology for the retail chain transformation, Technological Forecasting, and Social Change, Volume 173, 2021, 121118, ISSN 0040-1625,https://doi.org/10.1016/j.techfore.2021.121118.

50 days’ free access to the article available from the following link-

https://authors.elsevier.com/c/1diPr98SGp3tB

To know more about my research in this area, please visit the following link-

Artificial Intelligence, Consumer Behaviour, and Digital Marketing Research

Abstract

The Covid-19 pandemic has profoundly disrupted the worldwide
economy, particularly the restaurant sector. To face these challenges, the multi- and omni-channel approaches have been
embraced by several firms, especially with the integration of mobile
channels and social media. However, no research is conducted to
investigate how this integration can be successful in times of crisis,
such as pandemic. Therefore, drawing upon the self-determination
theory, the present study aims at addressing this research gap by
exploring, from both the restaurant owners’ and customers’ perspectives, how an anti-food waste mobile app called Too Good To
Go (TGTG) – the largest social case in Europe, is perceived as
a strategic distribution channel in the time of pandemic. Based on
18 in-depth interviews with restaurant owners and 22 with customers in Paris, findings highlight the success factors for restaurants
to achieve their digital strategies. Theoretical and practical implications and future research perspectives are presented.

Please cite this article as : Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan & Mujahid Mohiuddin Babu (2021): Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2021.1959629

50 -Free Online copies are available from the following link-

https://www.tandfonline.com/eprint/NEEZHGHTTA6ZW7Q6NVYR/full?target=10.1080/0965254X.2021.1959629

To know more about my research in this area, please visit the following link-

Artificial Intelligence, Consumer Behaviour, and Digital Marketing Research

Analysis: chatbots may be a way for the aviation, tourism and hospitality sectors to deal with interactions between staff and customers

Source: Can chatbots help companies deal with social distancing measures?

Abstract

Information and communication technology (ICT) plays a vital role in sustaining social businesses. However, little is known about how a mobile app can be a catalyst for sustainable social business. Guided by the technology affordance theory and service-dominant (S-D) logic, the present study aims to address this research gap by examining both the perspectives of providers and users, using the Too Good To Go (TGTG) app – the largest social movement in Europe – as a case study. Semi-structured interviews were conducted to explore the congruence/gap between customer value proposition (CVP) and value-in-use (VIU). The findings highlight that social, functional, and emotional values are the success factors for the TGTG app to accomplish its social missions of reducing food waste and CO₂ emissions and allowing everyone to access quality food at an affordable price. The theoretical and practical implications of this study and directions for future research are also presented.

Cite as: Vo-Thanh,Tan; Zaman, Mustafeed; Hasan, Rajibul; Ahmad Rather, Rouf; Lombardi, Rosa; Secundo, Giustina (2021) ‘How a Mobile App Can Become a Catalyst for Sustainable Social Business: The Case of Too Good To Go’. Technological Forecasting and Social Change, 171 (2021) 120962.

50 days’ free access to this article available in the following link-

https://authors.elsevier.com/c/1dHA998SGp3Uc