Unlocking the Future of Community: Exploring the Perceived Value of SIoT-Based Online Communities in Smart Kitchens- New Research Article by Professor Dr Rajibul Hasan

I am happy to share the latest article, “Consumers’ perceived value of Social IoT based online community: investigating social awareness processes surrounding smart kitchen robot appliances,” which delves into the captivating world of the Social Internet of Things (SIoT).

Situated within the broader SIoT paradigm, this research explores how smart kitchen robot appliances, like Cookeo by Moulinex, play a pivotal role in fostering online communities. The study focuses on the experiences of 335 female respondents from France who own and use SIoT kitchen robot devices.

Key findings from the research highlight that the perceived value of SIoT-based online communities is intricately linked to three essential activities within these communities: mutual aid, participation, and enjoyment. These activities, in turn, are motivated by the willingness to co-produce, connect with others, and learn from the community. This dynamic interaction showcases how SIoT technology has reshaped the meaning and historical significance of cooking as a cultural practice.

Furthermore, this research underscores the importance of gender in SIoT technology and services development, opening up critical avenues for debate and discussion.

The study’s use of Partial Least Square Structural Equation Modelling (PLS-SEM) provides a robust foundation for its conclusions, making it a valuable addition to the SIoT literature.

Article link: https://www.tandfonline.com/doi/full/10.1080/0144929X.2023.2270713

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