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Dr Rajibul Hasan- Researcher, Consultant, Digital Marketer, and Assistant Professor at Maynooth University

Founder of a Global Research and Methodology Platform- https://scales4research.com/ Co-Founder of an Artificial Intelligence and Digital Marketing Platform- https://upnotion.com/

  • About Dr. Rajibul Hasan
  • Artificial Intelligence, Consumer Behaviour, and Digital Marketing Research
  • Teaching AI and Digital Marketing Courses
  • Marketing and Research Courses Taught
  • MSc Digital Marketing Programme at Maynooth (near Dublin), Ireland, Europe
  • Research Publications and Ranking
  • Work Experience
  • Educational Background
  • Upnotion.com- An Artificial Intelligence and Digital Marketing Platform
  • Research Method and Scale Database Website
  • Scales4Research LAB
  • Contact Info
Posted on April 25, 2018 by admin

What Will Make You A Great Marketing Scholar – YouTube

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Previous PostPrevious Recent Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities, and Research Agenda | by Ben Lowe and Rajibul Hasan
Next PostNext My Recently Accepted Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces | Journal of Public Policy & Marketing (A prestigious marketing journal and a semi-annual publication of the American Marketing Association)

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My Posts

  • How our ABS 4 Ranked Publication Unveils Tourists’ Virtual Reality-Based Brand Engagement and Its Implications for the Tourism Industry (Impact Factor 8.933)
  • Exploring the Impact of COVID-19 Research: A Study of Dr. Hasan’s Work in the World Health Organization (WHO) Database
  • Dr. Hasan’s Paper Ranks Among the Top Ten in Page Rank and Citation Measures in Bibliometric and Content Analysis
  • Our new research article Titled “Motives for posting fake reviews: Evidence from a cross-cultural comparison” available for a limited time period
  • Upnotion Talk Series Episode 2 on Virtual Influencer – YouTube
  • Upnotion Talk Series Episode 1 on Fake Reviews (Motives for posting fake reviews) – YouTube
  • Voice assisted Artificial Intelligence (AI) and It’s influence on Brand Loyalty – YouTube
  • 3 Important Tips for your Influencer Marketing – YouTube
  • How AI, Social Media, and Big Data & big data analytics are changing the marketing area – My vlog
  • How to use Artificial Intelligence for your Research or Literature Review – YouTube
  • How to make profits over a long-term period – My Research based vlog
  • Pro poor Innovation and Economic inequality – YouTube
  • Guidance to Improve your PhD or Doctorate Proposal – My New Vlog
  • What is the Bottom of Pyramid (BOP) Market? Consumer Behaviour in the Bottom of Pyramid (BOP) Market – My Recent Vlog
  • My Co-authored Article Titled: “Smart mirror fashion technology for the retail chain transformation” Published in Technological Forecasting & Social Change
  • My Co-authored Article Titled: “Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective” Published in Journal of Strategic Marketing
  • My Article Published in RTE Titled: “Can chatbots help companies deal with social distancing measures?”
  • My Co-authored Article Titled: “How a mobile app can become a catalyst for sustainable social business: The case of Too Good To Go” Published in Technological Forecasting and Social Change
  • The potential of chatbots in travel & tourism services in the context of social distancing
  • The Impact of Social Media on Business Model Innovation | Taylor & Francis Group
  • Influencers’ Impact on Business Model Innovation in the Luxury Personal Goods Industry | Taylor & Francis Group
  • How This Guy Uses A.I. to Create Art | Obsessed | WIRED – YouTube
  • Understanding the Economic Shock of the Covid-19 Crisis – YouTube
  • Online shopping trends & global e-commerce – Think with Google
  • How leading executives use insights to drive growth – YouTube
  • Happy to share our interesting article related to voice-controlled artificial intelligence Titled: “Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri” has been published in Journal of Business Research (ABS 3).
  • Happy to share our interesting article related to Capitalism and Ethics in Marketing Titled: “Capitalism leading to unhealthy food consumption” has been published in Journal of Strategic Change (ABS 2).
  • Why Brands are Turning to Spotify as the Next Big Social Platform
  • Semi-structured interviews guide I semi-structured interview protocol – YouTube
  • My recent Article Titled: “Using deep learning to investigate digital behavior in culinary tourism” has been published online.
  • How Influencers Have Transformed Modern Marketing | Rachel David | TEDxVancouver – YouTube
  • We Asked the Entire Plane to do the Mannequin Challenge – YouTube
  • Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
  • This Panda Is Dancing – Time Well Spent – YouTube
  • Social Media Case Study – KLM Surprise – YouTube
  • MCC Case Study – Chuck E. Cheese’s Becomes Top 50 Social Media Restaurant in Two Years – YouTube
  • Our Recent Interesting article titled: “Pre – Purchasing and Post – Purchasing Travel Behavior on Social Media: The Case of Kazakhstan” has been published in Journal of Environmental Management and Tourism
  • My recent Article Titled: “Consumers’ perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore” had been published online.
  • A robot wrote this entire article. Are you scared yet, human? | Artificial intelligence (AI) | The Guardian
  • Disruptive Innovation Explained – YouTube
  • Globalization: What now? | Made in Germany | DW | 18.03.2020
  • How Hospitals Are Using AI to Battle Covid-19
  • People are talking about the following contents related to Covid 19- Text mining results based on 18722 tweets
  • People are expressing sad feelings related to Ventilators today- Textmining results bases on 6000 tweets related to Coronavirus
  • Sad Feelings related to CoronaVirus-Text mining results based on 6000 tweets
  • Text mining results based on 12000 tweets regarding Fear Feelings related to CoronaVirus
  • My Image Analytics Research Project- A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants
  • Digital Marketing Trends for 2020!
  • SPOTIFY CASE STUDY #BEAT OF A BILLION – YouTube
  • My research article regarding Robots has been published in a top international journal, Tourism Management (ABS 4) (ABDC A*).
  • Introducing chatbot in education… to take appointments from students
  • Serve by the Robot Waitress at Rong Heng Seafood Restaurant – YouTube
  • James Croyle on Twitter: “Rong Heng Seafood Robots in action @ Upper East Coast road #singapore @tara_p_bal @valb00 let’s go!… “
  • iMotions – Customer Success Story – Prof. Marco Palma, Texas A&M – YouTube
  • Attended the event “Artificial Intelligence Opportunities & Applications” organized by Rennes School of Business and IMT Atlantique
  • UK’s Thomas Cook goes bankrupt, thousands of tourists stranded – YouTube
  • US-China Trade War: Tariffs Explained – YouTube
  • Trade wars explained – YouTube
  • Sustainable Marketing – YouTube
  • Product Life Cycle – YouTube
  • Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
  • Listening Completely: The Gillette India Innovation Story – YouTube
  • Kraft Marketing Oreos Globally – YouTube
  • Dominos Cutural Adjustment – YouTube
  • Porter’s 5 Forces Model in just 2 minutes – YouTube
  • economies of scale – YouTube
  • Strategies for Companies to Go Global – YouTube
  • Taught “AI and Business Strategy” to my students. Absolutely lovely students to teach and great to see the global appetite for AI integration in business education!
  • Presented my research at Euram 2019 Conference (Lisbon, Portugal) 
  • AI-Powered Knowledge Management – YouTube
  • Developing Artificial Intelligence in a Simulation – YouTube
  • Simulation – Artificial Intelligence | SSI SCHAEFER – YouTube
  • Artificial Intelligence In 5 Minutes | What Is Artificial Intelligence? | AI Explained | Simplilearn – YouTube
  • Top 4 Applications for Using Artificial Intelligence in Business – YouTube
  • Introduction to SAP HANA – YouTube
  • Mindsphere – YouTube
  • What is Predix? – YouTube
  • Olapic: Turning Customers’ Content into a Powerful Marketing Tool – YouTube
  • Terminus + EverString – YouTube
  • Watch Lucy in Action – YouTube
  • Lucy is an answer engine – YouTube
  • Our AI Guest Speaker-Professor Ben Lowe (Head of Marketing Research in the University of Kent) presented his work on consumer acceptance of driverless cars today
  • Istanbul Vending Machines Offer Subway Credit for Recycled Bottles and Cans – The New York Times
  • Innovation leads to Innovation- YouTube
  • Types of emotions expressed around the valentine’s day- 2 days before Valentine’s day Vs on the Valentine’s day. Text mining Results are based on 9000 tweets – analysis by Dr Rajibul Hasan.
  • Text mining results based on around 3000 tweets regarding Surprises of Valentine’s Day- analysis by Dr Rajibul Hasan
  • Text mining results based on around 3000 tweets regarding Emotions of Valentine’s Day- analysis by Dr Rajibul Hasan
  • Text mining results based on 6000 tweets regarding Sadness of Brexit – analysis by Dr Rajibul Hasan
  • Text mining results based on 6000 tweets regarding Artificial Intelligence – analysis by Dr Rajibul Hasan
  • New co-authored publication regarding Brand Love: “All you need is brand love”
  • Rajibul Hasan – Happy to see my book chapter finally published in this printed book 
  • My Recent Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces – Rajibul Hasan, Ben Lowe, Dan Petrovici, 2019
  • Applying AI for social good | McKinsey
  • The Digital Marketer’s Guide to AI for Social Media
  • The benefits of using AI – YouTube
  • AI in Marketing – Taking AIM on 2019
  • Vidéos en ligne : une addiction orchestrée analysis by Dr Rajibul Hasan
  • Online Videos: a well-orchestrated addiction analysis by Dr Rajibul Hasan
  • McDonald’s being sued for marketing Happy Meals to kids
  • How Cluster Analysis Can Help Marketers Create Content That Converts
  • Word-Of-Mouth Marketing: 7 Rules For Creating Conversation
  • Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
  • Why AI Marketing Fails and How to Fix It
  • This Photo-Sharing App Stands By an Authentic Marketing Experience
  • Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube
  • Fast Food Unhealthy Facts – YouTube
  • Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube
  • Commercial – Bad Breath – YouTube
  • Think! -Road Safety Commercial – YouTube
  • Another Article written by Dr Rajibul Hasan on Bangladeshi context:   What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library
  • The Public’s Reaction to the T-Mobile Dance – YouTube
  • Making of T-Mobile Dance – YouTube
  • The T-Mobile Dance – YouTube
  • “Memories Start Here” TV ad – YouTube
  • Test Your Awareness: Do The Test – YouTube
  • Kraft Marketing Oreos Globally – YouTube
  • Product Life Cycle – YouTube
  • YouTube
  • YouTube
  • Starbucks in China – YouTube
  • Sachets – YouTube
  • Introduction BoP Innovation Center – YouTube
  • Seth Godin: The tribes we lead | TED Talk
  • Project Presented by Laïta at my International Marketing Management Course 
  • Listening Completely: The Gillette India Innovation Story – YouTube
  • Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
  • Dominos Cutural Adjustment – YouTube
  • Porter’s 5 Forces Model in just 2 minutes – YouTube
  • Korean Local food companies go global – YouTube
  • Strategies for Companies to Go Global – YouTube
  • economies of scale – YouTube
  • Example of Ads using the appraisal to status or wealth: アサヒスーパードライ CM Hugh Jackman CATCH MY SUCCESS篇 – YouTube
  • Nutella – YouTube
  • Eugène by UZER I Waste less. Save more. Live better.
  • EHANG|Official Site-EHANG 184 autonomous aerial vehicle
  • Early Rider Moments: “Is There No One Driving That Car?” – YouTube
  • An Introduction to Blue Ocean Strategy – YouTube
  • Example of Cause-related Marketing (STARBUCKS) RED | Starbucks Coffee Company
  • Reverse Delivery – Banco de Alimentos (english) on Vimeo
  • momondo – The DNA Journey – YouTube
  • Dónde esta el Otorongo / Cerveza San Juan / FCB Mayo – YouTube
  • My Recently Accepted Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces | Journal of Public Policy & Marketing (A prestigious marketing journal and a semi-annual publication of the American Marketing Association)
  • What Will Make You A Great Marketing Scholar – YouTube
  • Recent Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities, and Research Agenda | by Ben Lowe and Rajibul Hasan
  • Why a glance at a video is transformed so often in 3 hours of “binge watching” By Rajibul Hasan, professor at Rennes School of Business.
  • One of my recent research publication: Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives
  • The bKash Fundamo Partnership Story – YouTube
  • Product Life Cycle – YouTube
  • Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
  • Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
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