Sample Lectures by Professor Rajibul Hasan

Lecture by Professor Rajibul Hasan regarding how marketing has evolved.

Lecture Delivered by Professor Rajibul Hasan- Towards the future of Marketing and Retailing

Lecture by Professor Rajibul Hasan regarding towards the future of retailing and marketing

Key Components of Digital Transformation- Lecture by Professor Rajibul Hasan

Fundamental Theories of Marketing- Customer Journey, 4 Ps, Segmentation, position, Targeting,Persona

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