India’s poor question ‘poverty line’ policy – Asia – Al Jazeera English.
Capability accumulation, innovation, and technology diffusion: Lessons from a Base of the Pyramid cluster
Teaching how to fish: lessons from information and communication technologies for international development – Journal of Marketing Management – Volume 30, Issue 5-6
Climate Change & IDA: Managing the unavoidable
Rising Food Prices – Nearly One Billion Go to Bed Hungry
What will it take to end poverty in Vietnam?
How is poverty measured?
Poverty Impacts of Food Price Shocks
Who Are the Extremely Poor?
How is poverty measured?
What to maintain to publish in Journal-Interview de Marnik DEKIMPE, séminaire “Meet the editors” – YouTube
Rural Consumers’ Adoption of CRM in a Developing Country Context- Authors: 1,Md. Rajibul HASAN, 2,Mizan RAHMAN , 3,Mehedi Munsur KHAN
My Second research publication.
ABSTRACT: This paper illustrates how understanding consumer preferences through market research may
enhance CRM adoption among the rural customers of a developing country like Bangladesh. It presents the
case of Community Information Centre (CIC) established by Grameenphone, a company owned by Telenor, the
Norwegian telecommunications company and Grameen Bank, the Nobel prize winning microcredit
organisation in the rural settings of Bangladesh. The paper shows that CIC is an innovative way of building and
maintaining customer relationships and technological interface with the financially constrained consumers in a
poor developing economy like Bangladesh.
Hasan, M. R., Rahman, M., And Khan, M. M. (2013). Rural Consumers’ Adoption of CRM in a Developing Country Context. International Journal of Business and Management Invention (IJBMI), 2(9), 121-131.
To read the full article, click on the following link-
Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library
My first article published in Strategic Change Journal (appeared in ABS 2* journals). If anyone is interested to read this full article, then Please email me. I will send you the full version of this article. The abstract is provided below-
Abstract
If brand orientation is used as a strategy ensuring the “relative advantage” attribute of an innovation in the “bottom of the pyramid” market, it may influence the adoption of an innovation in the developing and emerging economies.
Full Access: Click here.