Dr Rajibul Hasan, AI & Marketing Researcher

My Posts

• Happy to share our interesting article related to Capitalism and Ethics in Marketing Titled: “Capitalism leading to unhealthy food consumption” has been published in Journal of Strategic Change (ABS 2).
• Why Brands are Turning to Spotify as the Next Big Social Platform
• Semi-structured interviews guide I semi-structured interview protocol – YouTube
• My recent Article Titled: “Using deep learning to investigate digital behavior in culinary tourism” has been published online.
• How Influencers Have Transformed Modern Marketing | Rachel David | TEDxVancouver – YouTube
• We Asked the Entire Plane to do the Mannequin Challenge – YouTube
• Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
• This Panda Is Dancing – Time Well Spent – YouTube
• Social Media Case Study – KLM Surprise – YouTube
• MCC Case Study – Chuck E. Cheese’s Becomes Top 50 Social Media Restaurant in Two Years – YouTube
• Our Recent Interesting article titled: “Pre – Purchasing and Post – Purchasing Travel Behavior on Social Media: The Case of Kazakhstan” has been published in Journal of Environmental Management and Tourism
• My recent Article Titled: “Consumers’ perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore” had been published online.
• A robot wrote this entire article. Are you scared yet, human? | Artificial intelligence (AI) | The Guardian
• Disruptive Innovation Explained – YouTube
• Globalization: What now? | Made in Germany | DW | 18.03.2020
• How Hospitals Are Using AI to Battle Covid-19
• People are talking about the following contents related to Covid 19- Text mining results based on 18722 tweets
• People are expressing sad feelings related to Ventilators today- Textmining results bases on 6000 tweets related to Coronavirus
• Sad Feelings related to CoronaVirus-Text mining results based on 6000 tweets
• Text mining results based on 12000 tweets regarding Fear Feelings related to CoronaVirus
• My Image Analytics Research Project- A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants
• Digital Marketing Trends for 2020!
• SPOTIFY CASE STUDY #BEAT OF A BILLION – YouTube
• My research article regarding Robots has been published in a top international journal, Tourism Management (ABS 4) (ABDC A*).
• Introducing chatbot in education… to take appointments from students
• Serve by the Robot Waitress at Rong Heng Seafood Restaurant – YouTube
• James Croyle on Twitter: “Rong Heng Seafood Robots in action @ Upper East Coast road #singapore @tara_p_bal @valb00 let’s go!… “
• iMotions – Customer Success Story – Prof. Marco Palma, Texas A&M – YouTube
• Attended the event “Artificial Intelligence Opportunities & Applications” organized by Rennes School of Business and IMT Atlantique
• UK’s Thomas Cook goes bankrupt, thousands of tourists stranded – YouTube
• US-China Trade War: Tariffs Explained – YouTube
• Trade wars explained – YouTube
• Sustainable Marketing – YouTube
• Product Life Cycle – YouTube
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Listening Completely: The Gillette India Innovation Story – YouTube
• Kraft Marketing Oreos Globally – YouTube
• Dominos Cutural Adjustment – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• economies of scale – YouTube
• Strategies for Companies to Go Global – YouTube
• Taught “AI and Business Strategy” to my students. Absolutely lovely students to teach and great to see the global appetite for AI integration in business education!
• Presented my research at Euram 2019 Conference (Lisbon, Portugal) 
• AI-Powered Knowledge Management – YouTube
• Developing Artificial Intelligence in a Simulation – YouTube
• Simulation – Artificial Intelligence | SSI SCHAEFER – YouTube
• Artificial Intelligence In 5 Minutes | What Is Artificial Intelligence? | AI Explained | Simplilearn – YouTube
• Top 4 Applications for Using Artificial Intelligence in Business – YouTube
• Introduction to SAP HANA – YouTube
• Mindsphere – YouTube
• What is Predix? – YouTube
• Olapic: Turning Customers’ Content into a Powerful Marketing Tool – YouTube
• Terminus + EverString – YouTube
• Watch Lucy in Action – YouTube
• Lucy is an answer engine – YouTube
• Our AI Guest Speaker-Professor Ben Lowe (Head of Marketing Research in the University of Kent) presented his work on consumer acceptance of driverless cars today
• Istanbul Vending Machines Offer Subway Credit for Recycled Bottles and Cans – The New York Times
• Innovation leads to Innovation- YouTube
• Types of emotions expressed around the valentine’s day- 2 days before Valentine’s day Vs on the Valentine’s day. Text mining Results are based on 9000 tweets – analysis by Dr Rajibul Hasan.
• Text mining results based on around 3000 tweets regarding Surprises of Valentine’s Day- analysis by Dr Rajibul Hasan
• Text mining results based on around 3000 tweets regarding Emotions of Valentine’s Day- analysis by Dr Rajibul Hasan
• Text mining results based on 6000 tweets regarding Sadness of Brexit – analysis by Dr Rajibul Hasan
• Text mining results based on 6000 tweets regarding Artificial Intelligence – analysis by Dr Rajibul Hasan
• New co-authored publication regarding Brand Love: “All you need is brand love”
• Rajibul Hasan – Happy to see my book chapter finally published in this printed book 
• My Recent Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces – Rajibul Hasan, Ben Lowe, Dan Petrovici, 2019
• Applying AI for social good | McKinsey
• The Digital Marketer’s Guide to AI for Social Media
• The benefits of using AI – YouTube
• AI in Marketing – Taking AIM on 2019
• Vidéos en ligne : une addiction orchestrée analysis by Dr Rajibul Hasan
• Online Videos: a well-orchestrated addiction analysis by Dr Rajibul Hasan
• McDonald’s being sued for marketing Happy Meals to kids
• How Cluster Analysis Can Help Marketers Create Content That Converts
• Word-Of-Mouth Marketing: 7 Rules For Creating Conversation
• Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
• Why AI Marketing Fails and How to Fix It
• This Photo-Sharing App Stands By an Authentic Marketing Experience
• Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube
• Fast Food Unhealthy Facts – YouTube
• Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube
• Commercial – Bad Breath – YouTube
• Think! -Road Safety Commercial – YouTube
• Another Article written by Dr Rajibul Hasan on Bangladeshi context:   What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library
• The Public’s Reaction to the T-Mobile Dance – YouTube
• Making of T-Mobile Dance – YouTube
• The T-Mobile Dance – YouTube
• “Memories Start Here” TV ad – YouTube
• Test Your Awareness: Do The Test – YouTube
• Kraft Marketing Oreos Globally – YouTube
• Product Life Cycle – YouTube
• YouTube
• YouTube
• Starbucks in China – YouTube
• Sachets – YouTube
• Introduction BoP Innovation Center – YouTube
• Seth Godin: The tribes we lead | TED Talk
• Project Presented by Laïta at my International Marketing Management Course 
• Listening Completely: The Gillette India Innovation Story – YouTube
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Dominos Cutural Adjustment – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• economies of scale – YouTube
• Example of Ads using the appraisal to status or wealth: アサヒスーパードライ CM Hugh Jackman CATCH MY SUCCESS篇 – YouTube
• Nutella – YouTube
• Eugène by UZER I Waste less. Save more. Live better.
• EHANG|Official Site-EHANG 184 autonomous aerial vehicle
• Early Rider Moments: “Is There No One Driving That Car?” – YouTube
• An Introduction to Blue Ocean Strategy – YouTube
• Example of Cause-related Marketing (STARBUCKS) RED | Starbucks Coffee Company
• Reverse Delivery – Banco de Alimentos (english) on Vimeo
• momondo – The DNA Journey – YouTube
• Dónde esta el Otorongo / Cerveza San Juan / FCB Mayo – YouTube
• My Recently Accepted Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces | Journal of Public Policy & Marketing (A prestigious marketing journal and a semi-annual publication of the American Marketing Association)
• What Will Make You A Great Marketing Scholar – YouTube
• Recent Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities, and Research Agenda | by Ben Lowe and Rajibul Hasan
• Why a glance at a video is transformed so often in 3 hours of “binge watching” By Rajibul Hasan, professor at Rennes School of Business.
• One of my recent research publication: Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives
• The bKash Fundamo Partnership Story – YouTube
• Product Life Cycle – YouTube
• Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Fortune at the Bottom of the Pyramid – YouTube
• Listening Completely: The Gillette India Innovation Story – YouTube
• E-learning of MK502
• Kraft Marketing Oreos Globally – YouTube
• Dominos Cutural Adjustment – YouTube
• World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• economies of scale – YouTube
• Starbucks Marketing – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• Qualitative analysis of interview data: A step-by-step guide – YouTube
• How is poverty measured? – YouTube
• Who Are the Extremely Poor? – YouTube
• Social Enterprise in East Asia – YouTube
• Society Profits – YouTube
• The Storybook 2: McDonald’s ‘Surprise Alarm’ – YouTube
• Viral video example: Children interrupt BBC News interview – BBC News – YouTube
• This Panda Is Dancing – YouTube
• Gain insight for everyone with the Google Analytics 360 Suite. – YouTube
• Casa Kids makes the web work for them – YouTube
• Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
• IKEA & Facebook Buzz Marketing – YouTube
• The Literature Review – YouTube
• The Research Proposal – YouTube
• How do entrepreneurs dream? – YouTube