Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library

Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library.

 

My first article published in Strategic Change Journal (appeared in ABS 2* journals).  If anyone is interested to read this full article, then Please email me. I will send you the full version of this article. The abstract is provided below-

Abstract

If brand orientation is used as a strategy ensuring the “relative advantage” attribute of an innovation in the “bottom of the pyramid” market, it may influence the adoption of an innovation in the developing and emerging economies.

Full Access: Click here.

2 Replies to “Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library”

  1. I am extremely inspired with your writing skills and
    also with the format to your blog. Is this a paid subject or
    did you customize it yourself? Either way keep up the nice quality writing, it
    is uncommon to look a nice weblog like this one nowadays..

Leave a Reply

Your email address will not be published. Required fields are marked *

STILL NOT SURE WHAT TO DO?

We are glad that you preferred to contact us. Please fill our short form and one of our friendly team members will contact you back.

    Your Name (required)

    Your Phone Number

    Your Email (required)

    Subject

    Your Message

    X
    Need Help?