Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
Source: Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
Why AI Marketing Fails and How to Fix It
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always a proponent of marketing teams who should take a measured approach to AI in any industry. Recently, we worked […]
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This Photo-Sharing App Stands By an Authentic Marketing Experience
Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20. The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a […]
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Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube
ad is based around the feel-good factor
Another Article written by Dr Rajibul Hasan on Bangladeshi context: What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library
There are selective innovative features and reasons for innovation that drive firm growth. Various reasons are analyzed which are behind the innovation decisions undertaken by the firms and innovative features’ effects on revenue growth in Bangladeshi firms to better understand the preferred determinants in certain geographic areas. This research investigates how the features of firm‐level innovation and the reasons to launch it can affect the revenue growth of firms in developing countries. The findings suggest innovative features that are less expensive to offer lead to higher revenue growth and offer strategic implications for firms implementing innovations in developing countries.