Dr Rajibul Hasan,PhD,MBA,BBA

My Posts

• McDonald’s being sued for marketing Happy Meals to kids
• How Cluster Analysis Can Help Marketers Create Content That Converts
• Word-Of-Mouth Marketing: 7 Rules For Creating Conversation
• Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places
• Why AI Marketing Fails and How to Fix It
• This Photo-Sharing App Stands By an Authentic Marketing Experience
• Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube
• Fast Food Unhealthy Facts – YouTube
• Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube
• Commercial – Bad Breath – YouTube
• Think! -Road Safety Commercial – YouTube
• Another Article written by Dr Rajibul Hasan on Bangladeshi context:   What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library
• The Public’s Reaction to the T-Mobile Dance – YouTube
• Making of T-Mobile Dance – YouTube
• The T-Mobile Dance – YouTube
• “Memories Start Here” TV ad – YouTube
• Test Your Awareness: Do The Test – YouTube
• Kraft Marketing Oreos Globally – YouTube
• Product Life Cycle – YouTube
• YouTube
• YouTube
• Starbucks in China – YouTube
• Sachets – YouTube
• Introduction BoP Innovation Center – YouTube
• Seth Godin: The tribes we lead | TED Talk
• Project Presented by Laïta at my International Marketing Management Course 
• Listening Completely: The Gillette India Innovation Story – YouTube
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Dominos Cutural Adjustment – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• economies of scale – YouTube
• Example of Ads using the appraisal to status or wealth: アサヒスーパードライ CM Hugh Jackman CATCH MY SUCCESS篇 – YouTube
• Nutella – YouTube
• Eugène by UZER I Waste less. Save more. Live better.
• EHANG|Official Site-EHANG 184 autonomous aerial vehicle
• Early Rider Moments: “Is There No One Driving That Car?” – YouTube
• An Introduction to Blue Ocean Strategy – YouTube
• Example of Cause-related Marketing (STARBUCKS) RED | Starbucks Coffee Company
• Reverse Delivery – Banco de Alimentos (english) on Vimeo
• momondo – The DNA Journey – YouTube
• Dónde esta el Otorongo / Cerveza San Juan / FCB Mayo – YouTube
• My Recently Accepted Publication: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces | Journal of Public Policy & Marketing (A prestigious marketing journal and a semi-annual publication of the American Marketing Association)
• What Will Make You A Great Marketing Scholar – YouTube
• Recent Chapter Publication: Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities, and Research Agenda | by Ben Lowe and Rajibul Hasan
• Why a glance at a video is transformed so often in 3 hours of “binge watching” By Rajibul Hasan, professor at Rennes School of Business.
• One of my recent research publication: Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives
• The bKash Fundamo Partnership Story – YouTube
• Product Life Cycle – YouTube
• Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Fortune at the Bottom of the Pyramid – YouTube
• Listening Completely: The Gillette India Innovation Story – YouTube
• E-learning of MK502
• Kraft Marketing Oreos Globally – YouTube
• Dominos Cutural Adjustment – YouTube
• World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• economies of scale – YouTube
• Starbucks Marketing – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• Qualitative analysis of interview data: A step-by-step guide – YouTube
• How is poverty measured? – YouTube
• Who Are the Extremely Poor? – YouTube
• Social Enterprise in East Asia – YouTube
• Society Profits – YouTube
• The Storybook 2: McDonald’s ‘Surprise Alarm’ – YouTube
• Viral video example: Children interrupt BBC News interview – BBC News – YouTube
• This Panda Is Dancing – YouTube
• Gain insight for everyone with the Google Analytics 360 Suite. – YouTube
• Casa Kids makes the web work for them – YouTube
• Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
• IKEA & Facebook Buzz Marketing – YouTube
• The Literature Review – YouTube
• The Research Proposal – YouTube
• How do entrepreneurs dream? – YouTube
• What is branding? – YouTube
• Samsung History of Innovation – CES2016 – YouTube
• Radical Innovation Examples – YouTube
• Incremental Innovation – YouTube
• What is Innovation? – YouTube
• A New Model for Emerging Markets – YouTube
• BMW Car Design Process – YouTube
• Product Design & Development Process Animation by Lumium – YouTube
• The Product Development Process: How to Bring Your Product to Market – YouTube
• Product Life Cycle II Marketing Management II BBA / Bcom || Stages with Examples – YouTube
• PEST Analysis – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• Introducing BOOK by Cadillac, :30 – YouTube
• Sinclair C5 infomercial 1985 – YouTube
• Singapore Airlines Commercial 2011 – YouTube
• Together.Stronger. – What Was Poverty? on Vimeo
• This Panda Is Dancing – YouTube
• The art of innovation | Guy Kawasaki | TEDxBerkeley – YouTube
• Our approach to innovation is dead wrong | Diana Kander | TEDxKC – YouTube
• The Explainer: Disruptive Innovation – YouTube
• The president-elect’s perilous trade policy | The Economist
• Demand curve | 1843
• How to manage for collective creativity | Linda Hill | TEDxCambridge – YouTube
• Reaching the Rich World’s Poorest Consumers
• Venezuela Hit By Toilet Paper Shortage Crisis – YouTube
• Venezuelan president to expand price controls across all sectors – YouTube
• Brad Pitt in Chinese Cadillac XTS advert – YouTube
• World’s first alcohol free whisky flavored drink!! Arkay Beverages – YouTube
• Presidential Debate 9/26/16 Donald Trump vs Hillary Clinton ( Full & HD ) – YouTube
• Porter’s 5 Forces Model in just 2 minutes – YouTube
• economies of scale – YouTube
• Dominos Cutural Adjustment – YouTube
• Global Marketing – Oreos (Kraft) – YouTube
• Starbucks Marketing – YouTube
• Korean Local food companies go global – YouTube
• Strategies for Companies to Go Global – YouTube
• Reaching the Rich World’s Poorest Consumers
• Why Bill Gates Is Investing in Mobile Banking – Bloomberg Business
• How to Sell Your Product or Service Series Intro – Online Sales Training Course – YouTube
• operation management example -Emirates Catering
• Example of Operation Management- How Amazon manages 35 orders a second – YouTube
• Why Bill Gates Is Investing in Mobile Banking – Bloomberg Business
• Leaving it behind | The Economist
• It’s expensive to be poor | The Economist
• Borobazaar.com-a Social Business to Alleviate Poverty – YouTube
• Financial Services for the Poor: Lessons from the Latest Research on Credit – YouTube
• News at Kent Business School related to my research Achievement
• Honda Illusions, An Impossible Made Possible – New CR-V 1.6 Diesel Video – YouTube
• Optical Illusion Ad – YouTube
• Matchmaking for Farmers – YouTube
• Motivating Through Dignity Improves Sanitation in Rajasthan – YouTube
• Social Enterprise in East Asia – YouTube
• Society Profits – YouTube
• Making Change on a Mobile Handset | Innovations for Poverty Action
• Reality Check at the Bottom of the Pyramid – HBR
• Next Billion:If (When) At First You Don’t Succeed …: Multinationals are refining marketing strategies to reach the BoP
• Why solar power is spreading so fast in Africa – YouTube
• Raising for Effective Giving – How to NOT pick a charity
• How Technology Could Help Fight Income Inequality – NYTimes.com
• Example of Viral AD: Evian Roller Babies international version – YouTube
• Example of Viral AD: The Force: Volkswagen Commercial – YouTube
• Example of Viral AD: A DRAMATIC SURPRISE ON A QUIET SQUARE – YouTube
• Example of Viral AD: Coca-Cola Happiness Machine – YouTube
• Example of Viral AD: Superbowl XLV 10 Budweiser Grab Some Buds VERY FUNNY – YouTube
• Example of Viral AD: IKEA & Facebook Buzz Marketing – YouTube
• Inspiring speech for a better world by Bangladeshi Muhammad Yunus of Grameen Bank – YouTube
• Portable Health Clinic Overview – YouTube
• What is Random? – YouTube
• Teleuse@BOP profile: Lourdes Casipit – YouTube
• Teleuse@BOP profile: Judy Baltazar – YouTube
• Teleuse@BOP profile: Sayar Singh – YouTube
• Financial inclusion: A phoneful of dollars | The Economist
• Think Ecologically … Reduce. Reuse. Recycle. – YouTube
• New Skoda Fabia Advert – Full of lovely stuff
• Sub-Saharan Africa: A major potential revenue opportunity for digital payments | McKinsey & Company
• The Economist explains: How to print a house | The Economist
• Example of Positioning: Singapore Airlines Commercial 2011
• Example of Brand Positioning: Absolut Vodka Brand Positioning – part 1
• India’s poor question ‘poverty line’ policy – Asia – Al Jazeera English
• Capability accumulation, innovation, and technology diffusion: Lessons from a Base of the Pyramid cluster
• Teaching how to fish: lessons from information and communication technologies for international development – Journal of Marketing Management – Volume 30, Issue 5-6
• Climate Change & IDA: Managing the unavoidable
• Rising Food Prices – Nearly One Billion Go to Bed Hungry
• What will it take to end poverty in Vietnam?
• How is poverty measured?
• Poverty Impacts of Food Price Shocks
• Who Are the Extremely Poor?
• How is poverty measured?
• What to maintain to publish in Journal-Interview de Marnik DEKIMPE, séminaire “Meet the editors” – YouTube
• Rural Consumers’ Adoption of CRM in a Developing Country Context- Authors: 1,Md. Rajibul HASAN, 2,Mizan RAHMAN , 3,Mehedi Munsur KHAN
• Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market – Rahman – 2013 – Strategic Change – Wiley Online Library
• Developing winning products for emerging markets | McKinsey & Company
• The Globe: Segmenting the Base of the Pyramid – Harvard Business Review
• BRICS flame continues to shine | Russia & India Report
• Base of the Pyramid Protocol – Home
• What is the BoP? | Social entrepreneurship, strategy, and green innovations
• Driving Innovation from the Base of the Pyramid
• The Cost of Not Marketing to the Bottom of the Pyramid
• Bottom of the Pyramid Innovation
• Roger’s Diffusion of Innovation
• Diffusion of Innovation
• Interpretive and positivist approaches to social science
• Interpretivism
• Positivism – defined
• constructivism
• Introduction to Epistemology
• What is an Ontology?
• Grameen-YukiGuni Maitake Social Business
• A New Model for Emerging Markets
• Why Microfinance?
• University of Kent
• University of Lincoln
• Grameen Phone CIC in the BOP market of Bangladesh
• BOP market