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Dr Rajibul Hasan is a consultant, an entrepreneur, a digital marketer and an assistant professor of marketing. He is also a programme director of MSc Digital Marketing at Maynooth University, Ireland. At Maynooth, he teaches Digital Marketing, Social Media, and Contemporary Issues in Marketing (e.g., AI in Business and Marketing, AR/VR Marketing). He is the founder of a global research and methodology platform: https://scales4research.com. He also manages an artificial intelligence and digital marketing platform website, http://upnotion.com, where he aims to disseminate digital marketing and artificial intelligence knowledge among the members of different societies. Previously, he worked as an Assistant Professor at the Rennes School of Business, France. In Rennes, he was a principal investigator of the Artificial Intelligence (AI) consumer behaviour research centre. He completed his PhD from the University of Kent, UK, in the area of marketing. He specializes in understanding digital transformation, digital marketing, artificial intelligence, consumer behaviour and innovation adoption. He has published in academic journals including Tourism Management, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, Journal of Business Research, Computer in Human Behaviour, and Journal of Marketing Management and Strategic Change.
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Rajibul Hasan – Happy to see my book chapter finally published in this printed book 

https://www.facebook.com/hasan.rajibul.775/posts/130950297943294?__xts__%5B0%5D=68.ARC6oG1C0MesJQ7AA4n9QgeC3UyUIAICuEYmDeNt0rZS1it8dBSbMnIwq3MVxe8M6msfm5hX0uL77_UHrLxxRVEaMZ5H_mZwZsFIgV1TyiO2yJrSbXCReHpJPa4MLcqyrE9_Qbm_j52767k1cxjQNUBCHyZkBlXfp0uXlZcpMeD6lnl0ZbNGdEr60Z8-N1y6NVX62-toLgJQMJfogQDpawGGr1Y5lhx0dULTvuFR470sTZV07jGWkZb9dPgdxp7nlRvLGdDG5f5nhJ-oUwBwKkzU18oM1nN7Hn4XSg2YX_blvcLbSi4iDjqODTqlK0r8UjHy7cgbEXWZkGs0AH6KuVvp6GFR&__tn__=C-R

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